Can Twitter Save the Fail Whales? Err Save the World.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 24, 2008
" It sparked a debate - that the technology, in of itself, doesn't create the change, but may help facilitate it. Paul Young's analysis of what worked, what didn't in his fundraising campaign can give you some hints of what to measure. We asked, " How many whales did you save with that web site ?" What do we measure?
50 
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