What I Learned From @nancylublin About #dataonpurpose
JUNE 2, 2015
For example, they ran a campaign for teens to collect food for a Food Banks around the country. They interviewed them and found out that homeless teens want one thing – jeans. So they started a partnership with Arrow and campaign called “ Teens for Jeans.”. They know from their data that the Shelters used the jeans to help lure the teens into the shelter for the night. The bottom line is member acquisition – so they know the one metric that matters.