Understanding Why People Give (hint: it’s not what you think!)
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FEBRUARY 12, 2023
Sometimes we get so busy trying to raise money that we lose sight of something important: Why people give. What makes someone pull out their credit card and click the ‘donate now’ button? Or mail in a check? What makes someone give to one organization versus another one? And more importantly, what makes someone give to YOUR nonprofit? Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event
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