GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
The Science Behind Engaging your Supporters
OCTOBER 3, 2018
Your donor management platform should be able to show you the “journey” that Oscar took before his last donation. Answer a call to donate on social media? Also worth considering: your software should provide easily-browsed and highly-sortable donation history for each contact. Did he engage with a recent fundraising email?
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