MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
After graduating college, I became a translater for tobacco giant Philip Morris in Venezuela. 5 principles from the science of behavior: 1) From the cultural cognition field--we realize that millenials embrace community. If you invest, your ROI will be much more reliable than if you fake it. Alia McKee, Sea Change Strategies.
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