How to Use CRM + Donor Management Software to Talk to Anyone
EveryAction
AUGUST 17, 2016
It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona. From there, take advantage of your platform’s A/B email testing and figure out how to best speak to both Malik and Nellie.
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