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Key End of Year Giving Trends: Giving Tuesday vs. December 31

Qgiv

As always, make sure you account for your organization’s unique history by taking any giving trends found in your donor database into consideration alongside this industry comparison. This makes December a great time to promote matching gift options to your donors.

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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Oscar One-Off Donor Susan Sustainer Marta Major Gifts Vince Volunteer Malik Millennial + Nellie Newbie Eddie Engager + Emma Event Attendee Luna Lapsed Donor. With that information, you can then make a tailored ask to turn that occasional gift into a monthly or weekly one. Marta Major Gifts. FYI - this is a long read.

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50 Nonprofit Fundraising Strategies to Help You Raise More

Neon CRM

Neon CRM gives you the tools to automate receipts and thank-you emails once donors submit a gift online. For large gifts, you should add another form of outreach like a phone call or direct mail. Demonstrate Impact A few weeks or a month after someone has given, send them a message demonstrating the impact that their gift has had.

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