What do web stats mean, anyway?
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
Just because organization 1 gets 45,000 unique visits per month, and organization 2 gets 3,000 means nothing in relationship to the impact that organization has in the world, or in relationship to how it uses its resources. I don’t think we want homeless shelters, food pantries, mental health organizations, etc.,
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