How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 25, 2008
Sometimes, this even included an army of college students going door-to-door, ICU nurses convincing hospital staff to join, businessmen calling meetings to let their employees know about the contest, and other offline work. Towards the end of the contest, it really became "viral" as more and more people linked to our Causes site.
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