Remove Causes Remove North Korea Remove Raise Remove Social Network
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Case Study: How One Organization Raised over $500K through Millennials

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We’re great for sharing information about a cause on Twitter or helping YouTube videos go viral, but, other than that, we are useless to fundraising efforts. We want to use the resources we have – our friends, our family and our social networks – to help support a cause. LiNK (Liberty in North Korea).

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Fundraising Meets the Power of Peer-To-Peer Campaigns

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And these tools have led to the emergence of a newer, savvier way of raising money: peer fundraising. The rapid growth of online giving owes much to the emergence of peer-to-peer tools and platforms that make it easy to find and give to causes or individuals who may be many degrees of separation removed from us.

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The Future of Fundraising Is Peer-to-Peer

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That has a lot to do with the emergence of social networking and peer-to-peer (P2P) models. It seems to me, however, that the rapid growth of online giving owes much to the emergence of peer-to-peer tools and platforms that make it easy to find and give to causes or individuals who may be many degrees of separation removed from us.