Craft the Perfect Tagline for Your Organization
NonProfit Hub
DECEMBER 3, 2018
Go beyond the immediate problem that your team solves and look to the big-picture challenges that grab people emotionally. The American Cancer Society touts itself as “The Official Sponsor of Birthdays,” which is a bit of a head-scratcher until you realize that curing cancer adds birthdays to every patient’s life. We can help.,”
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