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Video Can Help Boost Donations in End-Of-The-Year Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

The American Jewish World Service (AJWS) , for example, shot amazing video of their work in India, Uganda and El Salvador a few years ago. We have witnessed a very strong ROI from fundraising videos that utilize personalization. American Cancer Society saw a 10:1 return on investment from this effort.

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