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[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

The first social networking tool the organization utilized was MySpace is 2007. I am full-time and paid, though, like everyone else in the non-profit world, my time/resources are limited, so I don’t get to do social media strategy/long-term planning all day long. Are you tracking Return on Investment (ROI), and how?