Use Social Media to Reel in Big Fish Donors
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 1, 2012
Many nonprofits already use social media, including mobile, to raise money among individual donors. The relationship starts online, but the “ask” happens offline, perhaps on the phone, but most likely face-to-face. Building these relationships is hard work but the benefits are enormous. Too many contracts become irritating.
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