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How do Social Networks applications incorporate the ladder of engagement?

Beth's Blog: How Nonprofits Can Use Social Media

In my levels of engagement chart, a simple action involves befriending (e.g. An easy action involves blogging, signing petitions, protesting and/or wearing a badge/shirt/wristband. Once you become an active member, you are doing offline actions more than online actions. MySpace), subscribing, forwarding and/or learning.