Mark Pesce at CUA09 - Think Like a Cloud, Make a Storm, Kill the Tower!
Beth's Blog: How Nonprofits Can Use Social Media
MAY 11, 2009
They use many more devices, channels, and tools then "regular" people. With very few exceptions, organizations are structured along hierarchical lines. He talks about the strengths and costs of the hierarchy (organizational structures) and the cloud - and that the two forms are not compatible. Power flows from bottom to the top.
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