Craft the Perfect Tagline for Your Organization
NonProfit Hub
DECEMBER 3, 2018
This article is sponsored by Briteweb. Nike’s “Just do it” says nothing about shoes or apparel—it simply expresses an attitude. The American Cancer Society touts itself as “The Official Sponsor of Birthdays,” which is a bit of a head-scratcher until you realize that curing cancer adds birthdays to every patient’s life.
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