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Craft the Perfect Tagline for Your Organization

NonProfit Hub

To generate ideas for a tagline, start by asking yourselves a few questions to see if the answers point to a solution: Why should people donate money to your organization? Those answers are the first steps toward tags like, “Because the Earth needs a good lawyer,” from Earth Justice and “ Helping victims become children again,” which illustrates the impact of the Memphis Child Advocacy Center. Nike’s “Just do it” says nothing about shoes or apparel—it simply expresses an attitude.