Craft the Perfect Tagline for Your Organization
NonProfit Hub
DECEMBER 3, 2018
To generate ideas for a tagline, start by asking yourselves a few questions to see if the answers point to a solution: Why should people donate money to your organization? Nike’s “Just do it” says nothing about shoes or apparel—it simply expresses an attitude. A bank shouldn’t use the word “bank” or even “money” in its tagline.
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