Craft the Perfect Tagline for Your Organization

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Those answers are the first steps toward tags like, “Because the Earth needs a good lawyer,” from Earth Justice and “ Helping victims become children again,” which illustrates the impact of the Memphis Child Advocacy Center. Nike’s “Just do it” says nothing about shoes or apparel—it simply expresses an attitude. This article is sponsored by Briteweb. Back in the day, Mad Men called them “slogans,” but now they’re more frequently called “taglines.”