Community Is Better than Cute Cats: How to Raise Money for Your Unsexy, but Important, Cause
NTEN
JUNE 14, 2011
Consider this simple comparison of potential reach for campaigns run by two very different nonprofits: Large Nonprofit Using Direct Mail. From child abuse to local community to arts programs, small nonprofits have been finding they can have success at fundraising online. 100,000 people. Direct Marketing Reach. 100,000 people.
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