Transition From Event-Based Fundraising to Annual Fundraising
ASU Lodestar Center
JULY 18, 2012
Analyze the gifts your organization has received to determine who has given, how much he or she has given and the frequency of the gifts and arrange according to how likely they are to give again. Determine how many gifts at varied levels you’d like to shoot for. Create scripts and make the asks. Plan and communicate.
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