Connection Cafe

JANUARY 1, 2014

Most nonprofits in the analysis followed a pattern of sending most emails between Tuesday and Thursday throughout December. And testing to see patterns in email activity and donations can help to improve results too. Subject Line Analysis. One Day Left to Make a Tax Deductible Donation. Your tax-deductible donation.

email 46

email South Carolina Fundraising Gift 46

Connection Cafe

JANUARY 1, 2015

We know from other Blackbaud research that most online donations happen between 11am ET and 2pm ET. Subject Line Analysis. Everything from the email design to the donation form experience was spot on. But only one nonprofit, The Nature Conservancy, sent me a text message with a donation ask. Email by Hour. Last Chance!

email 20

email South Carolina Fundraising Gift 20

Connection Cafe

JANUARY 5, 2016

Subject Line Analysis. Best Use of Mobile: Online donations on a mobile device should surpass 10% in 2015 and that makes mobile friendly emails that much more important. Fwd: Steven – Review Your 2015 Donations. Steven – Review Your 2015 Donations. 2 Days to Make Your Year-End Donation. ☑ A or ☒ B.

email 20

email Fundraising Gift Children 20