Nonprofit Book Shelf: Robin Hood Marketing by Katya Andresen
Beth's Blog: How Nonprofits Can Use Social Media
JULY 6, 2006
I met Katya Andresen, a social marketing expert and well respected nonprofit leader at the Netsquared Conference. She offered me a review copy of her recently published book Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. For more about Soap Operas and Social Change - see Nedra Weinreich's article here.).
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