Twitter for Activism Tool VS Strategy Debate and A New Twitter Activism Guide
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 13, 2009
There is an inherent tension between strategy and tactical implementation of using social media to support a campaign's objectives or nonprofit's mission, whether the goal is fundraising, marketing, or taking action. The alternative? Ivan ends with this advice: Begin with your campaign's strategy — the food you want to eat.
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