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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

at 9:54 pm I strongly recommend that all nonprofits track site stats to help evaluate the effectiveness of their online communications, but unless there is a specific, clear benefit to releasing a particular site stat, I don’t see the reason why a nonprofit should be compelled to share all the data. David 4 Kivi Miller 09.18.07

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