Using Metrics To Harvest Insights About Your Social Media Strategy
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
The tools include Google Analytics, PostRank, Feedburner, and others. On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. But all is not well.
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