From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
The minute you understand and act on this, your retention rates will rise. If you stop communicating with a donor in their last five years of life, or at minimum, the last two, the loss rate of their planned gifts goes to 50%. How lapsed is “lapsed”? The second thing you must know is what defines a lapsed donor.
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