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Your donor management platform should be able to show you the “journey” that Oscar took before his last donation. Also worth considering: your software should provide easily-browsed and highly-sortable donation history for each contact. Did he engage with a recent fundraising email? Click an online ad?

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How to Use CRM + Donor Management Software to Talk to Anyone

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Your donor management platform should be able to show you the “journey” that Oscar took before his last donation. Also worth considering: your software should provide easily-browsed and highly-sortable donation history for each contact. Did he engage with a recent fundraising email? Click an online ad?

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