GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
The Science Behind Engaging your Supporters
OCTOBER 3, 2018
It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Luna Lapsed Donor. Finally there’s Luna, the lapsed donor.
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