A New Marketing Paradigm: How Affordable, Active and Agile Technology Can Change Nonprofits
NTEN
NOVEMBER 2, 2009
Constituent data is scattered across the organization, residing passively in so many databases that it is nearly impossible for staff or volunteers to ever have a complete, near-real time view of any constituent who donates, visits an office, attends an event, or participates in any other way.
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