Community Is Better than Cute Cats: How to Raise Money for Your Unsexy, but Important, Cause
NTEN
JUNE 14, 2011
Consider this simple comparison of potential reach for campaigns run by two very different nonprofits: Large Nonprofit Using Direct Mail. Send them a picture, do a profile of a person who was helped by your work, or just take a quick video from your desk saying thanks. 100,000 people. Direct Marketing Reach. 100,000 people.
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