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Fundraising Meets the Power of Peer-To-Peer Campaigns

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charity: water. the organization made early on was to focus its limited resources on a peer-to-peer fundraising campaign that used supporters’ birthdays as a call-to-action. Liberty in North Korea. , or LiNK, an organization based in California that works to rescue and resettle North Korean refugees. key decisions.

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The Future of Fundraising Is Peer-to-Peer

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That has a lot to do with the emergence of social networking and peer-to-peer (P2P) models. charity: water. , the organization made early on was to focus its limited resources on a peer-to-peer fundraising campaign that used supporters’ birthdays as a call to action. Liberty in North Korea. , key decisions.