Community Is Better than Cute Cats: How to Raise Money for Your Unsexy, but Important, Cause
NTEN
JUNE 14, 2011
This is a trend we see frequently: small, unsexy, or unknown nonprofits are having significant fundraising success and larger, better-known nonprofits are wondering why. Consider this simple comparison of potential reach for campaigns run by two very different nonprofits: Large Nonprofit Using Direct Mail. 100,000 people.
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