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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

And maybe this should not be an either/or question, but most likely resources will dictate that. Be sure to check out Beginner's Guide to Facebook and How to promote your Cause on Facebook articles. May be created and consumed using mobile technology and distributed using other social media tools.