Badge Case Study Doc Relationship 
NTEN
JUNE 20, 2011
The 2011 TMWL activity on Twitter was driven primarily by people very close to the campaign, whereas the first Tweetsgiving was driven by people Stacey didn't know yet or hadn't invested time cultivating relationships with. According to the Twibbon profile for TMWL, 667 users added the badge to their pictures. Information for bloggers.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 14, 2010
Many of this latter group of are veterans of what Extraordinaries’ Jacob Colker calls the “Command & Control Model” – programs that seek to control the relationship of the volunteer with the organization and/or cause. Training could also be done virtually with videos or through shared docs on a wiki. Opportunity Design.
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