Remove 2011 Remove Content Remove Measure Remove Tools
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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch at LightBox Collaborative who has been sharing her template in a google document since 2011. This is a great tool to help them do just that, thanks for sharing it! ” – John Kenyon, 2013. You can download it here. Great idea!

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Engagement: Readers engage with their content.

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Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

If you wanted to gather information that isn’t publically available, you could collect useful data points in a survey using a free tool like Google Forms. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites. Benchmarking Study by Devon Smith.

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How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change

Beth's Blog: How Nonprofits Can Use Social Media

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content. Put your top content through each of the following questions and see where trends emerge.

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My Three Words for 2011: Seek, Sense, and Share

Beth's Blog: How Nonprofits Can Use Social Media

My Three Words for 2011 inspired by Harold Jarche's Networked Learning Model. For 2011, my three words are: Seek, Sense, and Share inspired by Harold Jarche’s model for networked learning. How these words will guide me in 2011: Seek: Seeking is the process of keeping up to date in your field.

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Game Changing Strategies for Nonprofits in 2011

Care2

What fundraising strategies will be a game changer for nonprofits in 2011? You don't have to translate your whole site, but be strategic about what content mobile browsers want, and what you want mobile browsers to see. What’s on tap for social media and advocacy? Holly Ross, NTEN. And not apps. Be platform agnostic! Hyper local.

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Who Knew There was so Much to Email?

NetWits

The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. Relevant content. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Just look at some of the considerations: Frequency.

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