Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

My Three Words for 2011 inspired by Harold Jarche's Networked Learning Model. For 2011, my three words are: Seek, Sense, and Share inspired by Harold Jarche’s model for networked learning. How these words will guide me in 2011: Seek: Seeking is the process of keeping up to date in your field.

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Share Reflection Social Media Model 102

NTEN

DECEMBER 19, 2011

[Editor's note: The following is an excerpt of an article in the December 2011 issue of NTEN:Change. The first step in starting to measure your impact is to identify the major outcomes that you want to examine. Databases - Nonprofits can use these tools to track data in real time and report on results.

Measure 81

Measure Issue Impact Method 81

Nonprofit Tech for Good

DECEMBER 5, 2010

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs?

Social Media 217

Social Media International Interview Examples 217

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. Tactic 2: Post at the optimal time to drive activity. He studied more than 1.3

Facebook 131

Facebook Measure Change Images 131

Care2

DECEMBER 28, 2010

What fundraising strategies will be a game changer for nonprofits in 2011? It's time to start really thinking about how we can use geo-location tools to show our impact, engage volunteers and donorswherever they are, in context. What’s on tap for social media and advocacy? Holly Ross, NTEN. And not apps. Jocelyn Harmon: Care2.

Game 75

Game Strategy Change Advocacy 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Through tools like Facebook, Twitter or YouTube, you can post information, encourage comments and get feedback. It’s important to think of these social media channels as tools to communicate in a social manner rather than the end in and of itself—in other words, social media is a journey, not a destination.

Social Media 99

Social Media Guide Media Social 99

NTEN

JANUARY 6, 2011

Danielle Brigida from the National Wildlife Federation -- one of our amazing panelists for the upcoming presentation at the 2011 Nonprofit Technology Conference , "Let's Go Stalking! It's a very useful tool that I'm loving because of how it is improving my communication with our friends on social media." How Can I Learn More?

Social Media 76

Social Media Relationship NTC Social 76

Nonprofit Tech for Good

DECEMBER 20, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? I also love Twitter, but that’s just my personal obsession with the tool!

Social Media 189

Social Media Foundation Examples Media 189

NTEN

JUNE 20, 2011

Every campaign, every organization, and really, even every individual engaging with others online has a set of tools and techniques they've learned from and rely on every day. The ToMamaWithLove campaign saw them try some new tools as well as some trusted favorites, even with a budget of $0 and a lot of volunteer time. Infrastructure.

Case Study 80

Case Study Tools Studies Community 80

NetWits

JUNE 19, 2012

The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. I was there to share what I’ve learned about engaging email campaigns.

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email Test Conference Benchmark 150

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

In this survey sample of 170 nonprofits receiving $5 million or more in foundation funding, they use performance measurement data as a management tool. The report does not include any examples or mini-case studies what data these nonprofits are using to inform their understanding of their progress and efforts to improve on an ongoing basis.

Data 111

Data Measure Sample Seattle 111

ASU Lodestar Center

MARCH 16, 2012

This kind of phenomenon can be seen in a 2011 joint report from Social Finance, Inc. and the Rockefeller Foundation, titled: " A New Tool for Scaling Impact: How Social Impact Bonds Can Mobilize Private Capital to Advance Social Good." Patsy Kraeger received her doctorate from the ASU School of Public Affairs in May of 2011.

Impact 80

Impact Research Tools Social 80

NetWits

AUGUST 23, 2011

In 2011, Blackbaud and the Run Walk Ride Fundraising Council conducted an online survey of individuals who have participated in at least one run, walk or ride event in the last two years. Participants who use online fundraising tools raise 6x more than those who don’t. Measuring Success. Tailoring your communication is key.

Raise 209

Raise Money Fundraising Social Media 209

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net?

Social Media 106

Social Media Arts Social Attitude 106

Nonprofit Tech for Good

FEBRUARY 7, 2019

When we started Fondeadora in 2011 (the first creative crowdfunding platform in Mexico, renamed to Donadora in 2016), processing online payments was very difficult. 9% have donated directly to an organization using Facebook Fundraising Tools. How has this impacted individual giving to NGOs in Mexico? 40% attend fundraising events.

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Mexico Trend Giving Online 196

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 4, 2011

Last month, our theme was measurement and we shared a summary of the best measurement tips and resources here , here , and here. But, maybe you’ve done some of that thinking and implemented a few focused social media activities in 2011 and have gleaned some insights. Good for you! Tell us about your success stories!

Social Media 96

Social Media Media Social Measure 96

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? The ROI for us is measured in lives saved more than just the money raised to do so. Have you been able to use these tools to raise money online? What is on your To Do List for 2011?

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Social Media Interview Examples Media 263

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 28, 2013

They couldn’t solve the humanitarian crisis, but they could build a tool that could shine a light on human rights violations, bringing much-needed attention and support to developing emergencies. The tool was Ushahidi. Usahidi means “bearing witness” in Swahili.

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Award Map Kenya Time 96

Nonprofit Tech for Good

FEBRUARY 1, 2011

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? We currently use a plethora of online tools to spread the word and talk to people.

Social Media 190

Social Media National Interview Examples 190

Amy Sample Ward

MARCH 1, 2012

—– In 2011, Washington, DC, became one of the first major metropolitan regions to host a multimillion-dollar local giving day: Give to the Max Day: Greater Washington. We should also measure success according to the increased capacity in the organizations participating and a long-term benefit to the community as a whole.

Community 158

Community Giving Washington Arlington 158

NTEN

OCTOBER 21, 2011

This intense 5-part training will take you deep into the decision-making matrix and help you walk away with a way to plan social media strategies, including the tools best suited for the job. Discover how to measure whether your efforts are succeeding. Develop a social media strategy for your organization.

Social Media 58

Social Media Media Social Channel 58

NTEN

JANUARY 11, 2011

Market segmentation is an effective tool to talk to each of these groups in a way that will resonate with their giving motivations. With most online fundraising and communications tools, you have the ability to easily group people together and send specific messages based on what you know about them. Are they bringing friends?

Communication 69

Communication Results NTC Content 69

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. As courageous citizens connected with each other to express dissent and organize public actions, social media tools spurred activism and social change in unprecedented ways.

Social 108

Social Organization San Francisco California 108

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy.

Marketing 55

Marketing Tips Online Analysis 55

Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? The last thing we do is measure our market share in the social media space.

Social Media 210

Social Media Conservancy Interview Media 210

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

Web 117

Web San Francisco Bookmarking Search 117

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. Another way we measure technology staffing levels is determing the Tech Staff - to - Organizational Staff Ratio.

Ratio 85

Ratio Report Technology Roles 85

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Note from Beth : As I’m sprinting to towards the deadline of my next book on Measurement and Networked Nonprofits , co-authoring with the goddess of measurement, KD Paine , I’m grateful to have some terrific guest posts like this one from Simon Mainwaring. Simon blogs at simonmainwaring.com and tweets @simonmainwaring.

Profit 120

Profit Los Angeles Social Storytelling 120

Bloomerang

JANUARY 7, 2022

Quite simply, donor retention is a measure of how many donors continue to donate to your organization. In 2011, the DonorVoice collaborated with around 250 nonprofits to find out what they had done well to keep about 1,200 donors loyal for many years. ” It’s one of the hottest topics of discussion in the nonprofit sector.

Retention 86

Retention Donor Guide Rate 86

NTEN

JANUARY 10, 2011

Online networks have transferred the tools of organizing and programmatic leadership from organizations and placed them into the hands of the citizen/member. One's amount of social capital can be measured and, when spent, its value can be assessed. Social capital is tangible and malleable.

Social Network 65

Social Network Network Social Create 65

NTEN

JULY 19, 2011

[Editor's note: The following first appeared in the June 2011 issue of NTEN:Change. Ironically, months after their criticism, a wide range of digital tools played a small part in the 'Arab Spring' protests. So which is it: ineffective tool or tools that can topple governments? The reality is neither.

Journal 82

Journal Sound Digital Campaign 82

DNL OmniMedia

FEBRUARY 3, 2023

The format will work for pretty much any event type, including: Auctions 5Ks Fundraising concerts Conferences/panels Galas Remember, as you plan a hybrid event, come up with ways to engage both audiences in equal measure. You wouldn’t want to focus all of your attention on one set of supporters, causing the other attendees to feel neglected.

Strategy 52

Strategy Nonprofit Audience Hosting 52

ASU Lodestar Center

MAY 25, 2012

HF 681, March 23, 2011). As rules and regulations are established, serious thought must focus on how performance measurement outcomes are determined. Patsy Kraeger received her doctorate from the ASU School of Public Affairs in May of 2011. The HuCaP, however, purports to avoid this type of mission drift. Only time will tell.

Research 84

Research Minnesota San Francisco Work 84

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. What people in the room were most hungry for were tips and steps on listening and measurement.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Beth’s Blog, September 2011. Are there methods and tools in the nonprofit and philanthropic sector for using it effectively? There is not much value in the raw data unless you have the tools and skills to synthesize it. ” Lucy Bernholz, “ Data-first Philanthropy.” Alliance Magazine, September 2012. Not Data Driven.”

Social Media 100

Social Media Channel Data Media 100

sgEngage

SEPTEMBER 26, 2022

The top 1% of donor households’ share of overall revenue has grown from 37% to 45% since 2011. Wealth screening is a valuable tool, but because it does not account for liabilities it will always be an imperfect measure of giving capacity. These top donors are giving more, but their support does not come easy.

Data 68

Data Los Angeles Gift Model 68