Originally posted on Constant Commentary , here's four tips from Caroline Shahar at Constant Contact on how to increase the open rate on your nonprofit's emails. Author: Guest Blogger. After all, you have to communicate with your constituents to even begin to engage. Who is this newsletter from? ” Have an intriguing subject line.

Try sending the same message with different subject lines to small segments of your list, and note the results – note click-through rates as well as opens. Even though the sidewalk may be frying eggs at the moment, it’s not too early to start thinking about your year-end fundraising. What’s the message about? Keep it short!