And it’s not just nonprofits or small business with limited resources relying on this lame strategy, it’s big organizations and major corporations who have invested significant money, resources, and staff in social media. You name it, they have asked me to “like” it. Now, we want to see who can be the LAST to comment. MORE >>

I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media. Special thanks to Qui Diaz and Danielle Brigidia for giving this a real world test from the vantage point of a social media strategist in a nonprofit organization.  Identify Objectives. MORE >>

entitled "Become a Data-Driven Organization," hosted and supported by the United Way of the Bay Area and the Corporation for National and. She is now able to easily find the data she needs to demonstrate the impact her organization is making in the community. Community Service. Easier said than done, I know. MORE >>

We’re writing about elements of a social organization (or human organization, as we say in the book) that have been covered in the blogosphere already: transparency, openness, trust, ownership, inclusion, learning…the list goes on. This is fine for doing simple things, but our organizations need deeper learning than that. MORE >>

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. Those decisions are implemented across the organization’s web properties and social channels. They talk through all the various components. My answer:  Yes! MORE >>