|
|
|
|
Nonprofit Tech is a community that tries to collect and organize the best information on the web around using technology in nonprofits. MOREIf you would like to participate, please contact: Tony Karrer |
1568 Articles match "Organization"
|
The Latest from Nonprofit Technology
|
MORE
|
|
The Web’s Influence on Affluence
Of course it is only happening for organizations that are staying engaged in the major gift process. The old maxim “if you don’t ask, you don’t get” is more true than ever as donors stop their impulse giving and move towards a more thoughtful approach that focuses their diminished capacity where they can receive the maximum return on their philanthropic investment....
Frogloop
- Friday, July 3, 2009
|
-
|
The Best from Nonprofit Technology
|
MORE
|
-
Is Blogging Right for Your Organization?
Have you been wondering if your organization needs a blog? In this guest post, Michael Faye of AssociaDirect talks about how blogging can help you to connect more effectively with your community of members, and outlines 5 basic considerations in planning a non-profit blog. Is Blogging Right for Your Organization? Practically every customer and potential customer I speak with inevitably brings up social media. “Should we be twittering?
Wild Apricot Blog
- Friday, May 1, 2009
-
Creating Your Organization's Social Media Strategy Map
I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media. Here's a roadmap and worksheet to do just that! Special thanks to Qui Diaz and Danielle Brigidia for giving this a real world test from the vantage point of a social media strategist in a nonprofit organization. What else might you add or change?
-
Are You A Listening Organization?
I never dive into the tools, this session began with a focus on how and where listening fits in the organization and the work flow. I demoed a lot of different techniques in real time with suggestions of keywords or examples from the participants. Given that we were not in a computer, this workshop was delivered as masterclass format. I would love the chance to delivered it as a hands-on, shoulder-to-shoulder workshop. This workshop was an intermediate level workshop and several participants probably needed more of the introduction to listening.
-
-
No One Likes Your Web Site
Their key findings:
read more
...Tags: Running Your Organization Web Building.
Tech Soup Blog
- Monday, May 18, 2009
-
If your organization tweets it, will they donate?
Photo by NimagesDR
No. Can Twitter help your cause raise money?, a question asked by the Give and Take blog. YES! Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. The holy grail metrics is missing? Velocity and fluence and it's darn hard to track those . The Working Wikily blog describes this effort as a "flash cause," I'm not sure, I think it is hybrid.
-
Social Media in the Nonprofit Workplace: Does Your Organization Need A Social Media Policy?
There are examples (see below). But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. There needs to be discussion. Not only about the potential concerns and how to respond, but how the organization or its internal culture can embrace social media. As one social media strategist told me over a year ago, "I facilitated social media guidelines as a first doable step because there was so much fear about encouraging staff to use social media at organization.
-
-
Getting Your Nonprofit Organization Ready To Listen
Flickr Photo by PaulGi
Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. You know your first step is listening, but before you jump into a river of conversations and keywords and even before you touch the tools, you need to be ready to listen. Here's a few steps: Why are you listening? Here are a few conversation starters that you may want to have with your social media team on staff to help you prioritize your listening.
What are people saying about our organization ("brand")?
-
Riffing on David Armano's Listen, Learn, and Adapt: Need Your Organization's Adaption Stories!
More on that later. I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. I'm also doing a session at the NTC in April called " Mapping Metrics To Strategy: Using Measurement To Improve Your Social Media Efforts " with panelists Wendy Harman, Red Cross, Qui Diaz, Livingston Communications , Danielle Brigida, NWF, and Susan Granger, PDF. Listening Listening is knowing what is being said online about your organization and your field.... In other words, you never take your listening ears off.
-
What tools and keywords do you use for your organization's listening dashboard?
Carie Lewis, HSUS Social Networking Maven I just discovered that Carie Lewis of HSUS has a blog ! Better yet, she shared her listening techniques. She uses Igoogle which is a really easy, simple way to set up a dashboard. Here's what she is listening for:
Brand - mentions of your name, including acronyms, misspellings, etc
Current - issues that people are talking about that involve you right now
Detractors - people you know don't like you but talk about you
Competition - people in the same space as you
Staff - prominent people in your org, like your CEO
Here's a list of the monitoring tools in her toolbox:
Google Alerts - I hope you know what they are and are already using them!
-
-
Your organization's social networking strategy doesn't have to be like mastercard - you don't have to be everywhere!
This is a screen from Ivan Boothe's slideshow . The cartoon is from Rob Cottingham's Noise to Signal Cartoons . I'm going to riff on Ivan's advice, " You Don't Have To Be Everywhere" (like Mastercard) After an organization has identified an audience, objective, and strategy, a question that often comes up:
What social networks should we establish our presence on...). You need to do some listening first - after setting up an individual profile, the search feature is your best friend or you may consider paid research services .
|
|
|