” I responded that it’s more challenging for nonprofits because you’re trying to sell a relationship, which can be defined differently for each organization. For some organizations, a relationship may mean that users rely on your site as a source for news on a specific topic. Author: Lacey Kruger. MORE >>

For nonprofits, that means moving from the transactional to the constant relationships.  As we discovered last week from looking at movement building , relationship building skills are really important.  what does this type of relationship building look like in the weeds?  Period. That is what they crave and appreciate the most. MORE >>

Author: Jordan Viator. If you currently work in a nonprofit organization, or the corporate world for that matter, you've no doubt had a conversation in the past year about "generational differences" today. How do you reach Generation Y with the many different outlets they use? What motivates them in the workplace? My main takeaway? Whooo are you? MORE >>

Because I have a relationship with Maddie.  It's all about the relationships.  In fact, I've been yammering about the importance relationship building for years on this blog in countless posts (see below.) Dave Fleet shares a rubric of going from not listening to engaging in conversation to build a relationship.  I agree.  MORE >>

It’s universal to relationships. If it works with your BFF and your honey, it stands to reason that it will work with your social media relationships too. This Valentine’s Day, take a tip from your offline relationships and start listening. It could actually mean a stronger relationship in the end. Congrats! MORE >>