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Tuesday, August 18, 2009
These 5 Steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy!
Before sitting down to work on your social media strategy, evaluate what kind of capacity you already have in your network. Strategy
I have a guest post up on John Haydon’s blog ! You can visit his blog to read the post and join the conversation there.
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Friday, July 17, 2009
Tags: Strateg Lewis Kelley from the National Forest Foundation has asked how much it would cost for their organization to blog. The purpose of this post is to discuss a basic yearly budget that encompasses setup costs, labor costs and online services. Let’s do some of the basic math.
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Monday, April 27, 2009
I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. everything before lays the foundation, everything during and after helps you improve and change your strategy
NWF - every program we have has an offline component, i try to integrate a social media strategy that leverages and encourages the offline part; like #nwf wildlife watch, raises your Below is the live blog or the archive of the live blog. Can’t wait!
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Friday, January 2, 2009
Here’s my list that I think hits at the core of all the other lists for social media strategy.
5-Part Social Media Strategy Process
Creating a successful startegy for using social media isn’t completely new - you are creating strategies for your communications, fundraising, outreach, volunteer recruitment, and more. There are a TON of lists out there that identify the top _# of things to do for really anything you want to explore (whether it’s building a model or building an organization). I’ve been thinking about these lists in terms of adopting
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Wednesday, April 22, 2009
thought it would be useful to blog about how to create a strategy for
using Before starting to create a strategy it makes sense to set a baseline. recently had a chance to discuss social media strategies with members of our Target Analytics Customer Advisory Board. Many of them expressed concerns that there is not an organization-wide For a while now I've been talking with a lot of nonprofits about
using using social media and social networking in their organizations.
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Sunday, January 25, 2009
Beth Kanter outlines on her blog a great framework for mapping out a social media strategy - summarized here:
1. Culture Change (how to get your organization to loosen up and adopt a social media strategy, and the very different way of interacting with people online that it entails?)
5. Tags: Strateg 1. Identify Objectives (what you want to accomplish - stated as SMART objectives)
2.
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Tuesday, December 8, 2009
Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?” 8221; Below are six advanced Facebook Page strategies in response to that question:
Advanced strategies requires advanced tech skills. 1) Create Customized Tabs.
If you know html and have a good graphic designer, then you can use the Static FBML App to create and completely customize Tabs on Facebook Pages.
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Monday, July 13, 2009
Last week at the InterAction Forum I had the pleasure of hearing Sam Graham-Felson , former director of blogging for the Obama Campaign talk about their strategy and success. also a firm believer that every organization, no matter how small, should have a full-time social media manager to craft content, email, and social networking strategies. (Personally all about the strategy, but the more Lots of what Sam talked about can be translated into useful tactics for small and large organizations who are building communities of people who care about their issues. First,
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Wednesday, February 4, 2009
Tags: Strateg We're doing some interesting work this week bringing the online dimension to a face-t0-face event. I'm in Kuwait for the 10th Annual Conference of the " Global Development Network ", a "global network of research and policy institutes that work on facilitating and applying research to policy development and practice." It's a three-day gathering of economists and development policy experts from almost every continent.
Forum
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Tuesday, November 24, 2009
How can you create a strategy for your messages and campaigns in social media that respect this fact? Tags: resources strategy community conversation lists socialmedi I have said it many, many times and so have lots of others—you’re probably tired of hearing about how social media is supposed to be “a conversation.” 8221; And that’s okay!
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