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5 Important Tips for Writing Donor-Focused Emails

Connection Cafe

Your constituents receive A LOT of emails. recent report estimated that a person receives over 200 emails every day. Be Concise.

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Designing for Good #5: The Best of End-of-Year Email Campaigns

Connection Cafe

For this month’s Designing for Good , it’s time we showed more love to all of you tireless nonprofit email marketers out there.

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400 More Email Subject Lines from End of Year Fundraising

Connection Cafe

The 2014 edition of my annual review of year-end fundraising email subject lines. Email by Date. Email by Hour. Email Frequency.

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450 Email Subject Lines From End of Year Fundraising

Connection Cafe

Back in 2011, I started collecting all the emails that nonprofits sent me during the month of December and reviewed what was in my inbox. Steve.

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10 Ways to Lose a Donor in One Email

Connection Cafe

We are all just running to keep up, so I thought I would have a little fun with my next topic and present 10 ways you can lose a donor in 1 email.

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5 Important Items to Include on Your Email Sign-Up Form

Connection Cafe

Why do people unsubscribe from your email? They send too much email. Start with your email sign-up form. Be creative here.

How often are you sending bulk emails?


How often do you send out bilk email communications? The frequency of your email blasts has a huge impact on the success of your email program. 

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10 Ways Nonprofits Can Send Mobile-Friendlier Email


Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are  predicted to surpass desktop opens this year.

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Raise More By Avoiding “One Size Fits All” Email Appeals


The same is true with your holiday email appeals. Ask for interests during the email signup process. Maybe a hat or pair of gloves?

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Don’t Overlook this Piece of Your Mobile Email Strategy.

Connection Cafe

To make emails more mobile-friendly, we’ve heard it’s good to include a link to a web page version of the email. So try this.

One Email Tactic Nonprofits Need to Steal From Brand Marketers


Sending the right email message to the right constituent at the right time can be almost impossible to organize manually.

10 (Totally Awesome) Email Newsletters for Nonprofit Professionals


email CultureYou know that person in the office who seems to hear about everything first?

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Email Campaign Tips To Inspire Millennials


Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? Follow up.

How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

billion emails sent from July 2013-June 2014. According to the report, nonprofits sent a whopping 72% more appeal emails. Register here!

Do’s and Don’ts for Your Next Email Fundraising Appeal

Connection Cafe

Email is the killer app for online fundraising. Every nonprofit should be using email to both cultivate donors and make fundraising asks.

6 Tips for Creating Engaging Email Newsletters

NonProfit Hub

regularly scheduled email newsletter keeps your audience updated and helps you build a lasting connection with subscribers. Happy sending!

8 Tips To Make Your Nonprofit’s Emails More Clickable


Think about how many emails you receive on a daily basis. What does your nonprofit do to drive email interaction? Very few, right?

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300 More Email Subject Lines from End of Year Fundraising

Connection Cafe

This is the 2013 edition of my annual review of year-end email subject lines that  started in 2011  and  continued in 2012. Email by Date.

Is Donors vs. NonDonors the Best Way to Segment Email?

Connection Cafe

I’d like to challenge common practice around email segmentation. But should it be? What are they passionate about? How Did We Get Here?

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Last-Minute Boosts to Late-December Fundraising Emails

Connection Cafe

Here are four last-minute tips to boost your December fundraising emails: Say More Than “Dec. On Dec. Make a compelling ask and use Dec.

3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Nonprofits can learn from email campaigns corporate marketers are sending. As a result, email expectations have changed. How to Test.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates


It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Email fundraising ideas you can’t miss.

7 Steps To Effective Nonprofit Email Marketing


Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Dedicate space for email signup.

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4 Fundraising Email Blunders You Should Avoid At All Costs

John Haydon

The most effective strategy to raise money online is with fundraising emails (email revenue grew by 25% in 2015).

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20 Email Fundraising Best Practices


Even some of the largest organizations have a lot of low hanging fruit and aren’t leveraging the best email fundraising practices.

10 Ways to Sabotage Your Year-End Emails


I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Here are 10 things to avoid.

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How To Write Effective Emails


Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content?

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5 Proven Tips for Building Your Nonprofits Email List


In fact, email is still the number-one way to connect with your supporters. How do you drive visitors to sign up for your email list?

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4 Easy Email Tests to Start Today


Are you testing your email messages (i.e. Email has a unique advantage over direct mail. In your next email appeal, test two stories.

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4 Critical Components to Your Nonprofits Email Marketing Strategy


I’ve been deep in the world of email marketing for the past few months. Know the purpose of your list. Keep a laser focus on growing your list.

Best Practices to Increase Email Conversions


There are a lot of strategies that go into a well-developed and successful email marketing program. Email Marketing Online Fundraising

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The 6 Most Important Email Series for Nonprofit Marketing


An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. You want to

The Power of the Email Address


Te value of the email address can not be understated. The email is your digital avenue to a potential donor, volunteer, or even employee.

Why Email Still Matters To Nonprofit Marketing


According to a recent study conducted by ExactTarget , 77% of consumers prefer to receive marketing communications through email. Keep it short.

The Size Of Your Housefile May be Hindering Your Email Deliverability

Connection Cafe

As fundraisers, we put a lot of stock into email housefiles. For years, we believed online revenue correlated to the number of emails on file.

The Anatomy of an Email Sign-up Thank You Page


The placement of the email sign-up box is always a consideration when designing … Content Marketing Email Marketing Interactive Social Media Uncategorized Web Design email eMail marketing engagement relationship management

Five Reasons Your Sponsorship Prospects Ignore Your Emails

Wild Apricot Blog

Wondering why your emails asking for sponsorship aren't getting any responses? Read his five reasons why your sponsorship emails are being ignored and what to do about it. cold-call sponsor emails sponsorshipChris Baylis, CEO of The Sponsorship Collective knows exactly why.

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5 Ways to Make Your Email Fundraising Appeals Sound More Human

NonProfit Hub

If you’re a nonprofit, chances are you are sending an email fundraising appeal this month. We’ve forgotten that email is a two-way medium.

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The Science of Email


Successful use of email for communication is both an art and a science.

The Big 3: SEO, Email and Social


Email Communication. Email is Alive and Well! At Blackbaud we saw our non-profit customers send over 1 Billion emails in 2010.