I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. MORE >>

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Ask for interests during the email signup process. Maybe a hat or pair of gloves? MORE >>

cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 Subtract the money it cost you to send the email and you’re looking at a pretty good RIO. had the chance to review a few email marketing campaigns today. To Long. MORE >>

Post Office’s couriers from delivering the mail entrusted to them, but it’s a cold fact of the digital world that email has no such steadfast guardians. This can be frustrating for nonprofits who work hard to nurture a list of email addresses. You should already be using a broadcast email tool. Email Content and Layout. MORE >>

Email is a numbers game. Here are a few key tips from Samuel Mesquita, an expert email copy writer who spent years at ActionAid in the UK. You can read his full article here: " 17 Things I Have Learnt About Charity Email Copy ". The rest of the email should proceed from them. Email Marketingsubject line 2. MORE >>