Figuring out the Return on Investment for your blog can't be done with a single metric.   I look at several metrics proposed by Avinash Kaushik   These include author contribution, audience growth, conversation rate, and authority  Then I look at the amount of time in my work flow and reflect on productivity. It’s not possible. MORE >>

was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. have done a few webinars and presentations about social media tracking and metrics and frequently used the phrase “actionable data.” Strategic Data. We need strategic data. MORE >>

My points were simple: 1)  Measuring Cup : Identify the right results and pick the right metrics to measure it. 4) Test Kitchen :   Having low-risk experiments using metrics are very important.  Tags: 10ntc metrics Social Media Measurement Tips View more presentations from Beth Kanter. You can see the full slide deck here.  MORE >>

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise.   Several of us disagreed with the thesis money was the only one metric for success.  MORE >>

Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Only 28% measure this metric!! Think about that for a minute or so. MORE >>