Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of  “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet!   I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis. MORE >>

Benchmarking, whether an informal or extensive research study, can be  an incredibly valuable exercise because the numerical analysis  can help you craft realistic measurable objectives.   Identifying a SMART objective is an essential to success, but your organization needs to measure results in context.   Measurement MORE >>

While my family and their home dodged a bullet, like millions in NYC, other locations  had catastrophic flooding and there was a loss of lives.    We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. MeasurementSource: Nasa. What does success look like? MORE >>

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning.   What social media measurement pilot can best help move your practice forward? MORE >>

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement),   quite a few are.   The Social Media Measurement Checklist. The Challenges of Measurement :  Getting Agreement on What To Measure. I believe this is because it is so difficult to measure behavior change. MORE >>