Trending Sources

Testing Your Donation Form Part 2: Designing Your Test

Connection Cafe

In the first part of this series , we talked about why you should test your website and donation form with real supporters. Makes sense, no?

4 Easy Email Tests to Start Today

NetWits

Are you testing your email messages (i.e. However, I don’t see enough nonprofits taking advantage of email testing. Wait 48 hours.

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Kid-Tested, Hipster-Approved: How Austin’s Thinkery Curated a Whole New Audience.

Connection Cafe

Oh, Austin, TX. It’s safe to say this town is  up there trending with those other ‘cool hipster’ cities like Brooklyn and Portland.

A Quick Note On Website And Email Testing

NetWits

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst of a last minute frenzy. Your Website.

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Testing Your Donation Form Part 4: Running a Usability Test

Connection Cafe

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors.  Great.

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DMAW’s Digital Day: “10 Tips for Better Testing” List of Resources

Beaconfire Wire

Many thanks to everybody who attended Beaconfire RedEngine’s presentation on testing. Significance Testing. link]. link].

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Take the Wild Apricot Test: How much Nonprofit Knowledge Do You Know

Wild Apricot Blog

Take our test to see how much Wild Apricot knowledge you've picked up! management membership events evaluation test apricotWild Apricot is jam-packed (apricot jam that is) with tonnes of resources to help you succeed with your organization.

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Three Easy Steps for Simple Facebook Ad Split-Testing

SocialFish

Three Easy Steps for Simple Facebook Ad Split-Tests from John Haydon. Implementation

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Here’s the method.  

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Simple EOY Testing Framework to Increase Revenue on December 31st

Connection Cafe

want to raise testing’s beleaguered profile in the nonprofit community. Why do I believe testing has been relegated to the back seat?

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Test, Send, Adjust, Repeat

NTEN

Sometimes the answer isn't just one metric, but in a combination of metrics that you can find by testing your messages. Amy Sample Ward. In order to make sure that you get your message out effectively, you need to regularly check the data that shows what works, what messages did well, and where you can improve.

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Test Your Security Knowledge and Win an Amazon Gift Card!

Tech Soup Blog

Put your security smarts to the test and take the weekly security quiz brought to you by Symantec! Are you a trivia master? Take the Quiz Now.

Proven Practices for Year-Round Testing

NTEN

This is the time when nonprofit organizations seem most open to testing because even small improvements can have a significant impact during a time of year when organizations raise up to 50% of their revenue. But successful testing programs don’t hinge on a few weeks of one-offs Miriam Kagan. Senior Fundraising Consultant. Kimbia.

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Testing Your Donation Form Part 3: Wrangling Guinea Pigs

Connection Cafe

In part one , we discussed why you should test your website and part two  outlined designing your test. Sounds low, right? Awesome.

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Website Usability Testing: Four Methods for Gathering Feedback

NTEN

She'll present four cheap and fast methods to solicit qualitative feedback from your users at our upcoming webinar, " Website Usability Testing 101 ". > Learn more and register today ! nptech nten usability testing websitesThe bigger question, sometimes, is why ? To that, Susan Finkelpearl says: "Why not just ask them?"

A Valentine's Day A/B Test Case Study in Action

Frogloop

The Marine Mammal Center (TMMC) is a marine mammal hospital and science research facility in Sausalito, CA. Also, marine mammal socks are cool.).

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Are your marketing tests too lean or too fat?

Frogloop

One of the questions when setting up an A/B test is figuring out how large the different test groups should be. Want to dive in deeper?

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The Remote Office: Putting Free Video Conferencing Tools to the Test

Idealware

Over the next six months, we’ll take a closer look at our own back office tools and processes and report back what we’ve found. The Contenders…. Talky.io

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Free Tools to Test Your Nonprofit's Website for Accessibility

NTEN

Cindy Leonard. Consulting Team Leader. Bayer Center for Nonprofit Management at Robert Morris University. cindy leonard nptech nten Web Sites website accessibility Communications IT Staff

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Free Tools to Test Your Nonprofit's Website for Accessibility

NTEN

Cindy Leonard. Consulting Team Leader. Bayer Center for Nonprofit Management at Robert Morris University. cindy leonard nptech nten Web Sites website accessibility Communications IT Staff

Testing out the kinks before entering the rink: Taking the road less traveled when embarking on the nonprofit journey

ASU Lodestar Center

Facebook page, a liability waiver, opened a zero balance bank account, tested out themes, routes, schedules and fundraisers; it was a year of.

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Testing Best Practices

gokubi.com

Part of the puzzle I had to learn from scratch was Testing. Here are my top testing best practices with Salesforce.com that I learned on the job. Write fully portable tests. When you write your tests, you do so in the context of a Developer or Sandbox org. Don’t use production data in your tests.

Summer School: Test Drive: Using #GivingTuesday to Experiment with New Fundraising Strategies

Beth's Blog: How Nonprofits Can Use Social Media

” Participating in a local or national giving day may help you work on that second question. link]. Fundraising Philanthropy

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Testing Your Donation Form Part 5: Showing off results

Connection Cafe

Today, we wrap up my series on learning how to test the usability of your website and donation form. What should a recap of testing include?

A Simple A/B Test for Visitor Talkback Stations

Museum 2.0

Let''s say you create a station where visitors contribute content. You want their stories, their feedback, their colorful drawings of the future.

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Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America

NTEN

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. We all know we should do it.

Tests, Controls and Results

Connection Cafe

However, I was so regretfully disappointed as they didn’t set up their test appropriately for us to really understand the impact. So, what do you have to do to set up a test RIGHT so that you can read results and have the significance needed to be sure that the results will be the same going forward? You must have a control.

A Bad Test Is Worse Than No Test at All

NTEN

Donordigital. A bad test accomplishes nothing.  At least if we don't test at all we know that we don't know anything, but a pseudo-fact can hurt us badly down the line. Data E-mail nptech nten testing Communications IT StaffMatt Burghdoff. Email Marketing and Online Fundraising Strategist.

Five A/B Testing Mistakes You Can Easily Avoid

NTEN

What is your A/B test telling you, and how should you respond? Running A/B tests on your email list is crucial if you want to get to know your supporters better and figure out what makes them engage. It can be a heavy lift to get your testing program off the ground, but it’s well worth the effort! Jill Pape. Online Campaigner.

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Donor Search

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A Third of Top Fundraising Charities Fail Google's Mobile-Friendly Test : FundRaising Success

AFP Blog

A Third of Top Fundraising Charities Fail Google's Mobile-Friendly Test : FundRaising Success : "One in three top charities' websites, including Oxfam, the Royal British Legion and British Red Cross, will fall down search rankings after failing Google's new mobile-friendly test." 'via Blog this

Testing Is Cheaper Than Getting It Wrong!

NTEN

Testing is cheaper than getting it wrong! Be sure to always be testing to get the absolute best response from your online community.

Nonprofit Web Design Process Part 2d: Usability Tests

Connection Cafe

Usability Tests provide insight into how your users interact with your website. For moderated tests, you can ask more questions. Sitemap.

Picture Perfect: A/B Split Testing Your WordPress Site Imagery

Byte Technology

Welcome to A/B split testing, a relatively simple process where you can gauge what imagery works best for your users. Once you feel you’ve digested the data presented, uncheck the box to deactivate the A/B test. Of course this is the simplest and most rudimentary way to perform A/B split testing on WordPress site imagery.

Take the Wild Apricot Test: How much Wild Apricot Knowledge Have You Picked Up

Wild Apricot Blog

Take our test to see how much Wild Apricot knowledge you've picked up! management membership events evaluation test apricotWild Apricot is jam-packed (apricot jam that is) with tonnes of resources to help you succeed with your organization.

npVOICES – Episode #9

Connection Cafe

Research & Trends direct marketing fundraising monthly giving npVOICES testing npVOICES goes deeper into topics that matter in the nonprofit sector. We hope you’ll listen, comment, and share. Subscribe in iTunes      Subscribe in a reader. Past Episodes: Catch up on past episodes of npVOICES that you might have missed.

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Great reads from around the web on May 9th

Amy Sample Ward

Every time I do testing, I see the same thing that they note here: my instincts are wrong. Find out how easy it is. and Canada.

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Ten Fundraising Strategies to Test Right Now

Frogloop

Are you stuck in a fundraising rut and looking to try some creative fundraising tactics to engage your supporters? Overdo it. Be too dramatic.

A/B Split Testing 101: Tools and Tips for WordPress Site Optimization

Byte Technology

One great way is to initiate A/B split testing. For many dedicated website designers, the be-all-end-all program for testing a site is Google Analytics (formerly known as Google Website Optimizer), a tool that (many people don’t know) also contains an A/B split testing capability. Web Design

Diabetes Awareness and the Big Blue Test

John Haydon

For those who don’t know, what is the Big Blue Test? How successful was the Big Blue Test last year? Manny: Diabetes is everywhere.