Last Tuesday Care2 held the much-anticipated webinar Using the Web and Social Media for Advocacy: Nuts, Bolts, and Strategies for Success with Care2's Heather Holdridge and three of the most effective online advocacy pro's -- Barry Jackson of AARP, Kathy Mitchell of Consumers Union and Seth Horstmeyer of Pew Environment Group. How to run online advocacy campaigns to maximize signatures and real world impact. The presenters provided case studies and had a great discussion about: How to effectively utilize your online advocacy and social media

With all the communications sent to the Hill today,adding a voice advocacy program, backed up with mobile, can lead to increased visibility for your organization's grassroots lobbying efforts. Organizations are also using mobile advocacy to build their lists and add a new communications channel to drive response rates to other types of advocacy and online fundraising. There Matt Wilson, Mobile Commons With There are now several vendors working in the nonprofit sector who have built target-matching applications for voice calls, similar to the district-matching features

This surprised members of the nonprofit community because both thanking supporters and updating them after taking an action online is part of Online Advocacy 101. The study conducted by Advocacy Online, Duane Raymond of Fairsay and consultant Jess Day also noted that 50% of organizations' online lists had 40% or more inactive supporters. Tags: Marketing Research Nonprofit Benchmark Studies Online Advocacy Online After studying over 50 international nonprofit organization's email lists and response rates, the 2009 eCampaigning Review Study revealed that 60% of nonprofits present a compelling argument for supporters to take action, yet close to 70% of the organizations did not send a follow up email within one month.

While there have been case studies highlighting successes, there aren’t many concrete studies on how social media directly impacts nonprofits' fundraising and advocacy. Online Advocacy Online Fundraising Social Networking Web 2. The nonprofit sector often debates how to calculate the value of social media. So when Engagement db released a new study on how well the top brands (Starbucks, Dell, Google, etc.)

Tags: Video youtube see3 social media advocac Without fail, we get a call at See3 every week asking us to produce a “viral” video. “You You know”, they say, “a video that will get a lot of views when we put it on YouTube.” And every week, without fail, there is a sigh and a deep breath among the staff at See3 as we explain that maybe a viral video isn’t what you really need.

Over the last few months, one of our savviest clients, AFSCME , has adopted new ways to engage their members using voice and mobile technology, leading the labor movement in grassroots advocacy. Web-driven voice advocacy through the “Make America Happen” Campaign AFSCME sends emails to their list to drive constituents to web forms for congressional voice advocacy. Check out these examples: Check out a live campaign on the AFSCME website .

Tags: Video Nonprofits youtube nptech advocac What impact does the widespread adoption of broadband have on social organizing via the Web? How does this vary globally? This is one of the questions we’ll be discussing today with some of the top women leaders on the topic of Video Activism.

Tags: Advocacy Strategy Books Communication Technology Media Trends mobileactive Personal Rants Scienc No more experts and intuition. Look at the data trends. Storage to $0 and processing power out the wazoo available for everyone.   What massive datasets do you have?

Tags: Email Marketing Online Advertising Online Advocacy Online Fundraising Online Organizin Symptom 1: Churn rates are above 19% annually. Tips: Identify strategies to minimize your churn rates such as timing action alerts to coincide with breaking news, crafting short and catchy subject lines, telling a good story, and giving members opportunities to take meaningful action on your issue. Remember, every email should be about participation

Tags: Direct Mail Integrated Marketing Online Advocacy Online Organizin My first campaign job was in 1995 at Colorado NARAL. We didn't have an email list and we were just about to launch a website (complete with animated GIFs, natch). Among my responsibilities was maintaining the citizen lobbyist phone trees - a job that entailed calling everyone on it every so often, in addition to activating it sometimes just to make sure everyone on it still knew what