Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

What are the transaction and transformation metrics? The first is easy – dollars raised, # of volunteers, etc. But collective action isn’t enough unless there is collective impact. How does one measure that?

National 120

National Giving Afghanistan Iraq 120

Care2

DECEMBER 23, 2011

Think it's too soon to start preparing for 2012 fundraising? It takes months of list building, inspiring donors, cultivating them, testing, and analyzing metrics to make the absolute most of year-end opportunities. Think again! You might know that 40 percent of all online donations come in during December.

Online 58

Online Fundraising Metrics Test 58

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Many of the metrics in our report require no calculations. Facebook reports negative feedback on a post level, and also as daily, weekly, and 28-day page metrics. Once again, you’ve amazed us!

Metrics 64

Metrics Facebook Question Benchmark 64

Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Other Metrics.

Track 227

Track Mobile Media Fundraising 227

Care2

DECEMBER 14, 2012

People donated more money to charity in 2012 than in 2011, according to a Blackbaud survey , where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits. one-time donations increased from 2011 to 2012. Check out the some of interesting data below. In the U.S.

Charity 75

Charity Donation People Australia 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

Beth Kanter (@kanter) October 3, 2012. I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. Beth Kanter (@kanter) October 3, 2012. p/QTTfRJlZjl/. p/QTToUNlZjr/.

Data 100

Data Change Boston Literacy 100

Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Other Metrics.

Track 185

Track Mobile Media Fundraising 185

Amy Sample Ward

OCTOBER 4, 2011

Date : October 4, 2011. Location : Washington, DC. Topic : Strong Connections: Linking your strategy, to goals, to data. Description : When it comes to social media, email marketing, or even online engagement in general, we often have a feeling when things are going well or when they aren’t.

Blackbaud 100

Blackbaud Conference DC Slides 100

Whole Whale

NOVEMBER 23, 2022

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. About Company : Founded in 2012, Google acquired in 2019 for $2.6bn and has included in Google Cloud Platform. About Company : Founded in 2012 as Sonalight, they were taken public in 2021 with a market cap of $7.1bn.

Analytics 52

Analytics Tools Wikipedia Track 52

NTEN

JANUARY 28, 2013

In 2012, NTEN was able to survey a sample of US nonprofits to find out how they were doing when it comes to being data-driven: were they collecting data and tracking metrics? How do we determine which data matters in the first place, and how that data will impact the direction of our work?

NTEN 100

NTEN Data Metrics Sample 100

Whole Whale

MAY 11, 2022

Macbeth, as your high school memory serves you, came to power after killing Duncan aka Classic Analytics (GA2 | code: ga.js) which happened in 2012. Why UA Metrics won’t Match GA4. In UA, there are two User metrics: Total Users, and New Users. The death of urchin.js or GA1 happened before the first act of the play.

Analytics 59

Analytics University Difference Metrics 59

sgEngage

APRIL 10, 2023

Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source. Demographic data, historical giving, and engagement metrics can help you decide how to segment your audience and construct your marketing strategy. This is because Giving Tuesday gets nonprofits real results.

Demographics 77

Demographics Retention Donor Research 77

Connection Cafe

APRIL 3, 2012

I’m particularly encouraged by a new metric we added this year: growth in monthly giving. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits.

Benchmark 48

Benchmark Convio Studies Summary 48

NetWits

APRIL 2, 2013

Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. These findings revealed that increased messaging has not compromised email performance as the number of opens and click-throughs increased in 2012. Figure 3 : Unsubscribes and unsubscribe rates.

Rate 139

Rate San Diego Open Benchmark 139

Amy Sample Ward

OCTOBER 24, 2012

Date :October 24-25, 2012. Topic : Strong Connections: Linking Strategy, Goals and Metrics. Location : Lexington, KY. Topic : Community-Driven Planning: Creating a Social Media Strategy. Description : This all-day workshop starts with the real foundation of social media engagement: community and content.

Kentucky 122

Kentucky Leadership ROI Social Media 122

NTEN

NOVEMBER 14, 2012

In April 2012 NTEN worked with Idealware to conduct a survey of nonprofits about their relationships with data, and what we found was a large dichotomy—either they were doing a lot with their metrics or not much at all. Here is a sample of what we found: 99% of respondents track some sort of metrics.

Research 85

Research Data Metrics Nonprofit 85

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

So here are four principles we used in designing GuideStar Platinum : Nonprofits should choose metrics that make sense for them. We have gathered 700 suggested metrics for our Common Results Catalog —but nonprofits can always add their own metrics, too. It is valuable to identify cases where nonprofits use common metrics.

Measure 50

Measure Metrics Nonprofit Ratio 50

Connection Cafe

MAY 9, 2013

Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more. How Do I Use Metrics with My Event?

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Tech Soup

APRIL 2, 2012

Whether your email marketing program is just getting started or already mature, you need to keep track of key metrics to make sure your email program is performing to its full potential. Getting the Most Out of Your Email Communications. Lara Franklin.

Conference 44

Conference Technology San Francisco Disaster 44

NTEN

JANUARY 23, 2012

You may recall that the NTEN community recently helped us raise over $15,000 to host more local events throughout 2012. Note that we're missing a pretty big metric at this point: the campaign net total! But do you know what the most important metric is? One of the things we wished for as we navigated the campaign: benchmarks.

NTEN 55

NTEN Campaign Fundraising Benchmark 55

Qgiv

JUNE 15, 2022

It’s tempting to talk about the incredible income numbers and great metrics from our online strategies that our clients are experiencing. O: We’re a boutique ad agency providing marketing and fundraising for nonprofits, headquartered on Bainbridge Island, Washington—a 30-minute ferry ride from downtown Seattle.

Seattle 52

Seattle Relationship Fun Team 52

ASU Lodestar Center

JANUARY 11, 2013

As ASU Professor Mark Hager discussed in his blog post , this led to the popularization of one particular metric – the overhead vs. program costs ratio – as a way of judging the effectiveness and donation-worthiness of a nonprofit organization. In addition to financial measures, charities will now be rated on the results of their work.

Research 82

Research Culture Evaluation Arizona 82

NTEN

MAY 20, 2013

Here is a Year-Over-Year comparison of our survey responses to technology staffing questions for the last three years: The key things we notice here are: The significant diffence between tech staffing levels reported in 2010 as compared to 2011 and 2012. This gives us (and you) a more comparable metric.

Ratio 85

Ratio Report Technology Roles 85

NTEN

SEPTEMBER 14, 2012

[Editor's note: The following is from the September 2012 issue of NTEN:Change. This metric clearly indicates how many people were in a good mood because they saw your latest kitten post on your organization’s Facebook page (by accident when they came to work and logged into FB that day). Welcome back to “Confessions.”

Director 50

Director Data Journal Metrics 50

Amy Sample Ward

MARCH 30, 2012

" 2012 Top 100 Best NGOs by The Global Journal | The Global Journal – "The Global Journal is proud to announce the release of its inaugural ‘Top 100 Best NGOs’ list. ." On the one hand, they want their material to be shared as widely as possible, on the other hand they want to have total control.

Web 132

Web Journal Children Global 132

Qgiv

AUGUST 21, 2023

Created in November of 2012, GivingTuesday is a global movement to inspire generosity around the world. Because of the increase in donations, GivingTuesday is a great opportunity for your organization to boost your acquisition metrics. It’s that time of year to start your 2023 GivingTuesday prep!

Template 98

Template Retention Stream Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Alliance Magazine, September 2012. Alliance Magazine, September 2012. Patrick Meier has this excellent “ behind the scenes ” post from April, 2012. He points the common challenge in using social media data for emergency response: scaling. ” Lucy Bernholz, “ Data-first Philanthropy.” In which formats?

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2013

The Networked Nonprofit wasn’t only about making smart use of social media and metrics. In 2012, leaders at the Rockefeller Foundation posed that question to our team at Monitor Institute, kicking off a year and a half of research and analysis. How to make convenings count: a new hands-on guidebook. By Noah Rimland Flower.

Arts 95

Arts Design Collaboration Analysis 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Measurement is a comparative science, so you have to compare that number to something you done in the past or to peer organizations.

Benchmark 103

Benchmark Social Media Global Project 103

Connection Cafe

JULY 12, 2013

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. Learn what makes a peer-to-peer participant an effective fundraiser in the 2012 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights whitepaper.

Online 38

Online Fundraising Metrics Benchmark 38

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. The PTAT metric includes all the following activities that happen on your page over a one-week rolling period: Liking a page. John Hadyon suggests not calling it posting, but planting seeds. Posting to a page’s wall.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 17, 2012

Beth Kanter (@kanter) October 4, 2012. If you’ve not seen The Center for Effective Philanthropy survey of September, 2012, it sets up the challenge pretty clearly. .” @ mmorino just finishing up talks in RI/Boston – some great discussions about measurement. What is funder’s role to support good measurement?

Measure 99

Measure Roles Support Literacy 99

Connection Cafe

DECEMBER 1, 2016

To put that in perspective, the year before the first #GivingTuesday in 2012, there were just $6.6 Since its 2012 inception, #GivingTuesday has experienced a 317% increase in online donations over the past five years. There were 97% more nonprofits receiving online donations in 2016 than in 2012.

Digital 20

Digital Blackbaud Mobile Rate 20

NTEN

JANUARY 14, 2013

[Editor's note: The following is from the December 2012 issue of NTEN:Change , NTEN's quarterly journal for nonprofit leaders. The Center wanted to expand its reach, connections, and impact using social media and received grant funding in 2011 for social media planning and implementation through 2012. work must be spread among staff 2.)

Social Media 96

Social Media Collaboration Org Media 96

Amy Sample Ward

JANUARY 24, 2012

You may recall that the NTEN community recently helped us raise over $15,000 to host more local events throughout 2012. ." 2011 NTEN Champions Fundraising Campaign by the Numbers | NTEN – "The funny thing about being the Nonprofit Technology Network is that it can be really hard to practice what we preach.

Web 117

Web Indiana Case Study Bookmarking 117

Connection Cafe

JULY 11, 2013

It’s soon going to become even more important for nonprofits to track these baseline metrics. 41% of email was opened on mobile devices in the second half of 2012. For nonprofits, this likely is hurting click-through and response rates, which both declined in 2012. Mobile Email. And they’d be correct.

Mobile 42

Mobile Trend Analytics Search 42

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

2 What is the metric to track. More on origin of failure bow #kantersea tedwordsblog.com/2012/10/10/the… #ain — Nancy White (@NancyWhite) February 12, 2013. ” ~@ ericstowe #KBI #RallyingCry #KanterSEA [healthcare listen up] #fb — Mike Moore (@michaelbmoore) February 12, 2013. Advice for Nonprofits To Get Started with Measurement.

Seattle 98

Seattle Measure Data Hosting 98