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The Best Trends and Lists of 2012

Care2

One of my favorite parts about starting a new year is reviewing all of the top 10 (or in some cases the top 133) lists and trends. Don’t worry though, we have taken care of the heavy lifting at Frogloop and summarized our favorite “best of” lists that highlights strategists favorite trends and strategies from 2012.

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Care2

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. This is an important trend to note because over the past few years, the open rates were declining. Overall, email open rates held steady between 2010 and 2011.

professionals

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Infographic: 2012 Nonprofit Benchmarks

Care2

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Can’t wait to get your hands on the data?

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance.

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Analytics Dashboards: Which tool is Right For Your Nonprofit? 

Whole Whale

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. About Company : Founded in 2012, Google acquired in 2019 for $2.6bn and has included in Google Cloud Platform. About Company : Founded in 2012 as Sonalight, they were taken public in 2021 with a market cap of $7.1bn.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Thank supporters for taking the time to complete your survey, and analyze responses to find trends in feedback.

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2012 Convio Benchmark Study

Connection Cafe

I’m particularly encouraged by a new metric we added this year: growth in monthly giving. As monthly giving typically increases a donor’s lifetime value, this positive trend is very good news for the nonprofit sector and the causes being served. For a summary of trends seen in the benchmark, watch my video here.