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Guest Post by Nedra Weinreich: Fruit Salad - or, Selecting Your Target Audience
The most common approach is to select one of two groups: (1) the people who most need the intervention, who are most at risk for a particular problem or (2) the people who are ready to change and just need a little nudge in the right direction. The first group is usually the audience that the program was funded for in the first place. We generally want to make a big impact on the problem, and often assume that will happen by reaching those who are most likely to suffer from it.
Beth's Blog: How Nonprofits Can Use Social Media - Friday, July 3, 2009
Guest Post by Nina Simon: Design Techniques for Developing Questions for Visitor Participation
too impersonal) What's the best song you've ever heard? (avoid superlatives - they make some people anxious) What do you think? (too general) The "right" questions can be short or long, simple or wacky. They can require yes/no responses or lengthy paragraphs. The key is that they are genuinely interesting and that they trigger a learning response both for the person who chooses to answer and the person who chooses just to spectate....
Beth's Blog: How Nonprofits Can Use Social Media - Friday, July 3, 2009
Problems Campaigns Face: Riffing from PDF
We are in a unique moment of people organizing. At this time, our culture becomes both increasingly tied together and fragmented ( danah boyd ). Organizers dreamed for years to be able to reach millions of people (YouTube) and they pined for the day thousands of allies could collaborate in synchronizing efforts (Iranelection ish) to agitate for change of culture, industry or policy.
Network-Centric Advocacy - Friday, July 3, 2009
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  • Build a Nonprofit’s Technology Assets from the Ground Up, Part 1 of 2
    However, that’s OK. Failure IS an option. Steering blindly? Not so much. People Nothing works without people. This means hiring savvy computer using staff and getting people on your board who know things about technology. Be aware that “computer people” come in all different stripes and it may be difficult to judge a person’s value from the outset. Generally speaking, I just look at previous projects they worked on.
    Confessions of a Non-Profit Executive Director - Wednesday, February 4, 2009
  • Build a Nonprofit’s Technology Assets from the Ground Up, Part 1 of 4
    You may not even know how unrealistic your goal is until you start getting feedback about your efforts. However, that’s OK. Failure IS an option. Steering blindly? Not so much. People Nothing works without people. This means hiring savvy computer using staff and getting people on your board who know things about technology. Be aware that “computer people” come in all different stripes and it may be difficult to judge a person’s value from the outset.
    Confessions of a Non-Profit Executive Director - Wednesday, February 4, 2009
  • People, Tools and Help, but mostly People
    Each of these folks has a lot to say about using social media tools as a way for people, from non-profits or not from non-profits, to reach out and generate some support for any cause and generate change in the world. I came away from the experience with a clear message, that it all starts with one person deciding to act. If one person acts to help another, then at least two people know about it.
    Connection Cafe - Tuesday, March 17, 2009
  • Will mobile really move people?
    Dane Grams, online strategy director for HRC , Grace Markarian, online communications manager for The Humane Society of the United States and Scott Goodstein , former external online director, Obama for America joined our founder and chief strategy office, Vinay Bhagat to share how social media and mobile technology ARE moving people...?" He followed that with a truism about nonprofits we should never forget - you have a compelling story to tell and impassioned people that support you.
    Connection Cafe - Tuesday, February 3, 2009
  • Twitter Primer Redux - 9 ways to find people to follow on Twitter.
    I was asked last night about how I find people to follow on Twitter, so I thought I'd turn that into a quick post. Twitter is an incredibly useful tool but it's easy to miss out, if you don't follow people who can give you whatever insight you are looking for. I am currently following 332 people, and have 273 followers. Here's a few resources I have used: 1. Twitter Pack Project - check out the Nonprofit Pack in particular .
    Socialfishing - Wednesday, May 21, 2008
  • Brahm Ahmadi, People's Grocery, Podcast Transcript
    Today I am posting the transcript from my interview with Brahm Ahmadi, the Executive Director of People's Grocery . You can hear the orginal podcast on Gcast , Odeo or iTunes . If you are inspired by the interview and live in the Bay Area, People's Grocery is launching its 2-acre farm in Sunol this weekend and they are looking for volunteers. If you're interested contact Jason Uribe at 510-504-3664 or jason@peoplesgrocery.org.
    Have Fun - Do Good - Wednesday, June 21, 2006
  • A Crash Course in Social Media for Arts People in Philadelphia
    Yesterday, I presented a workshop called " A Crash Course in Social Media for Arts People " hosted by the Greater Philadelphia Cultural Alliance . The workshop was part of a professional development series organized by the very capable Kendra Lawton, with help from Melissa Cooper. I also got a chance to spend some time with Thomas Taylor , the Alliance's nonprofit technology in-house guru and social media whiz who turned me to twitpic .
    Beth's Blog: How Nonprofits Can Use Social Media - Thursday, September 11, 2008
  • "Listening" vs. "Asking" to Find Out What People Think
    I'm doing a bit of research of late about using online tools to find out what people think about your organization. It's an interesting area - there's a vast number of tools (many very similar to each other) that can help you monitor and listen to what people have to say online and a big body of useful best practices and case studies about how to use them...!
    Idealware - Thursday, May 28, 2009
  • Social Network Demographics: Is there a middle ground between email is for old folks, social networking sites are for young people?
    Of course, one could also argue that if the bulk of your audience is from the baby boomer and older and you don't plan to reach out to younger people -- perhaps social networking sites are not the best Internet strategy for your organization. The question is when the baby boomers start dying off and the younger generation comes into its own, will they look like that those people in the video above?
  • Social Media Usage Guidelines: Don't moon people with cameras (or at least hide your face when you do)
    What might be needed is a set of social media usage guidelines.  These are NOT legal, but operational in terms of personal use.  I did some additional research on Facebook to look at how different nonprofit people fill out their individual profiles.... B) Don't moon people with cameras (or at least hide your face when you do).