The second part of the morning was designed around the Principles of Social Media Strategy and used a new version of the Social Media Game intended for a large group of people.   My design question:  What is the best way to use this approach for a full-day workshop for 300 people? Colorado Project. Some Reflections. Hashtag Stats. MORE >>

NM Incite, a Nielsen McKinsey company surveyed 1,865 adult (18+) social media users about what motivates them to friend people on social networks, and what causes them to dump their friends. As nonprofits invest more time into cultivating people on Facebook and followers on Twitter, this is helpful data to review. MORE >>

The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. Photo by lecercle. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Checking in at a place. MORE >>

How to use social media to inspire 40,000 people to give on one day. We’re turning that word into a hashtag we hope people will use to share their stories of what motivated them to give and which organizations they support. Note from Beth: Last year I covered Give to the Max Day and the impressive results.   Go Minnesota! MORE >>

I was asked last night about how I find people to follow on Twitter, so I thought I'd turn that into a quick post. Twitter is an incredibly useful tool but it's easy to miss out, if you don't follow people who can give you whatever insight you are looking for. am currently following 332 people, and have 273 followers. Any more? MORE >>