Connection Cafe

JUNE 28, 2019

While it might seem a little early to start thinking about 2020 to some (hint: it’s not), it’s the perfect time to benchmark where 2019 has taken you. When’s the last time you reviewed your plans or asked for feedback from your team? Feldmann’s new book explores the convergence of these trends with examples and insights.

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Blackbaud Nonprofit Hints eBook 37

Connection Cafe

APRIL 10, 2020

While May 5 is less than a month away, there is enough time for you to participate in this global day of giving. Developing your #GivingTuesdayNow campaign doesn’t have to be complicated – and in fact, in times like this, simplicity is best. These are uncertain times and you most likely don’t have a giving level in mind.

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Campaign Guide Social Media Blackbaud 49

Connection Cafe

APRIL 3, 2020

How arts and cultural organizations can effectively communicate with their supporters during these uncertain times. Examples of the wrong types of metrics organizations often focus on. Shaping your organization’s website for first-time visitors instead of your board of directors or long-term donors.

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San Francisco Podcast Support Music 29

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. When’s the last time you reviewed your plans or asked for feedback from your team? Are you on course to reaching those optimistic January goals and resolutions?

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Resource Blackbaud Chart Retention 48

Connection Cafe

MARCH 21, 2019

Topics Discussed in This Episode: Examples of innovative campaigns Cheryl has seen. Listen Now: Resources: Cheryl Contee on Twitter. This is a time now when organizations need to be follower-led.”. The power of online influencers and micro-influencers. Where should organizations start with digital ads. Do Big Things.

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Podcast Digital Influence Blackbaud 22

Connection Cafe

MAY 6, 2014

I didn’t meet my wife by being a hermit or only hanging out with the same like-minded friends all the time. Facebook is a fancy photo scrapbook and Twitter is often just a tiny press release machine. I’ll give you an example. The best time to start was a while ago. The second best time to start is today.”.

Donor 39

Donor Tips Learning Social Media 39

Connection Cafe

JUNE 5, 2017

How people respond to a campaign or organization’s posts on its own Facebook page and Twitter channels is certainly useful information, but if you want to understand what people think—what lenses they use to look at the world, how they prioritize issues and why—you need to start by looking at what they are saying unprompted by your messages.

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Content Social Media Analysis Issue 41

Connection Cafe

OCTOBER 23, 2014

Another critical contribution the report makes is a view of giving over time. Although some might argue this is backward looking, there is true value in understanding the trend and how, for example, giving was affected during recessionary periods. By the time the next Giving USA report comes out in June 2015, where do you want to be?

Data 42

Data Giving Indiana Philanthropy 42

Connection Cafe

MAY 6, 2014

I didn’t meet my wife by being a hermit or only hanging out with the same like-minded friends all the time. Facebook is a fancy photo scrapbook and Twitter is often just a tiny press release machine. I’ll give you an example. The best time to start was a while ago. The second best time to start is today.”.

Donor 35

Donor Tips Learning Social Media 35

Connection Cafe

FEBRUARY 19, 2014

Here are three ways (with examples) you can use Instagram and Pintrest at your organization: 1. This message can spread throughout the internet all because someone took the time to take a picture and post it. For example, the Brooklyn Museum showed this update of a new gallery coming in 2015. Picture of the Day.

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Arts Culture San Diego Organization 55

Connection Cafe

JANUARY 24, 2020

Arts & c ultural organizations can use this framework to send the right messages to the right people at the right time. . It forces organization s to think about where the buyer is in the purchase journey and what content /messages would be the most relevant at that time. . What is the Buyer’s Journey? . Awareness ?

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Arts Culture Museum Organization 28

Connection Cafe

MAY 10, 2017

You know that Facebook and Twitter are still major drivers of traffic to your website, but your love affair with Facebook is somewhat diminishing because hardly anyone even sees your posts if you haven’t boosted them (i.e. And you’ve correctly ascertained that Twitter’s penetration in the US population has peaked. Heal the Bay: [link].

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Org Influence Nonprofit Facebook 43

Connection Cafe

FEBRUARY 17, 2021

Take for example, St. It is fine to track how many times your page has been shared but do the people sharing it know what to say? Add a guide to share sample Facebook and Twitter messages, along with easily downloadable pictures, giving day logos, and other artifacts for them to use for their social media posts.

Giving 49

Giving Tips Online Student 49

Connection Cafe

JULY 12, 2013

Individuals who personalize their fundraising pages and use online tools raise six times more funds than those who do not. Be sure to make the messaging short and sweet, and focus on one online fundraising task at a time. Lead By Example. Ease-of-use plays an important role in participants raising more online as well.

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Online Fundraising Metrics Benchmark 38

Connection Cafe

SEPTEMBER 20, 2017

Examples of unnecessary fields I often see are: prefix (Mr., Alzheimer’s Association’s main donation form does a nice job of this: Also, The Humane Society of the US offers different amounts for One-time vs. Monthly gifts and a t-shirt incentive for a monthly donation: 4. Mrs., etc.). middle name. suffix or professional suffix (Jr.,

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Donation Giving Images Phone 42

Connection Cafe

JUNE 25, 2010

Was the social media plan you implemented worth the time you spent running it? For example: define goals such as raising certain amount of funds on a specific social fundraising campaign or set a goal of getting a pre-defined number of people to take action. Was the recent direct mail you sent worth the investment?

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ROI Social Media Measure Metrics 51

Connection Cafe

NOVEMBER 4, 2019

You’ve identified your top influencers, now it’s time to reach out and get your influencers interested in you. For example, if you seem them posting about topics specific to your community, share an article or fun fact about how your institution is (positively) related. Approach Your Influencers. Getting Started with Your Influencers.

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Student Influence Social Social Media 22

Connection Cafe

JUNE 19, 2018

Many organizations have jumpstarted their engagement rates on Facebook, Twitter or Instagram by sending emails asking supporters to share a specific post. Usually, the ask is to amplify something you’ve already posted on your own page or feed, since both Facebook and Twitter emphasize content that’s widely shared.

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Action Advocacy Nonprofit Stream 24

Connection Cafe

JUNE 13, 2018

Deena Shakir from Google Ventures shared the following stat: smartphones are one million times more powerful than NASA’s computing power when we went to the moon in 1969. Another great example came from Katja Zastrow, VP of CSR at Anheuser-Busch. Imagine the possibilities today! Get to know Generation Z.

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Impact Social Hype Europe 28

Connection Cafe

JANUARY 27, 2017

With the historic influx of energy being poured into issues, now is the time to identify which of your supporters are the most active on social media and ask them specifically to share your message with their networks. For example, create a group of supporters with Klout over 40 or people with more than 500 followers. This year, 6.8

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Social Media Advocacy Support Media 20

Connection Cafe

SEPTEMBER 1, 2016

They are active on one or more social networks (who isn’t, right?) – and may use Facebook, Twitter, Instagram, email, or something else. Universities turned their alumni into social ambassadors by identifying, organizing, and cultivating them ahead of time. In other words, they made it easy and engaging to be an ambassador.

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Campaign Social Social Media University 31

Connection Cafe

NOVEMBER 30, 2017

Because super advocates offer the depth of organizing often times lost in the era of mobilization, we’ve written a comprehensive resource about how a nonprofit can develop a program to leverage one of their most powerful assets to deliver their mission.

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Support DC Volunteer Local 27

Connection Cafe

MAY 17, 2011

Even if your organization is not nominated for an award, read on to see a great example of a multichannel apporoach to a campaign. ” For example, they posted a video of their founder’s son explaining why you should vote. And here's a post on Twitter letting folks know. Here's an example of that from Facebook.

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Mail Award Channel Profit 28

Connection Cafe

NOVEMBER 30, 2017

Because super advocates offer the depth of organizing often times lost in the era of mobilization, we’ve written a comprehensive resource about how a nonprofit can develop a program to leverage one of their most powerful assets to deliver their mission.

Support 26

Support DC Volunteer Local 26

Connection Cafe

JUNE 27, 2013

I Don’t Have TIME to Do This Work! It’s a busy time. It doesn’t have to include specific fundraising totals – see the example below from Alzheimer’s Association. Post similar “thank you” and “great job” messages to Facebook and Twitter. Don’t have a communication plan? Queue up an email in advance.

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Survey Calendar Retention Celebrate 36

Connection Cafe

MARCH 25, 2011

How many times have your constituents emailed you about forgetting their password? websites from The Huffington Post to commerical sites have been offering me to sign in using my Facebook , Gmail , Twitter , or other account. Let's look at some examples: Greenpeace allows people to sign in socially to host vigils for Japan on March 28.

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gMail Convio Japan Michigan 48

Connection Cafe

AUGUST 1, 2017

It should be abundantly clear to your audience why you’re asking for this gift, at this time. My experience has been that my most successful campaigns have picked up steam along the way through consistent and relevant messaging, targeted engagements, and deliberate timing of the components. Your targeting may not change at all.

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FAQ Giving Fundraising Campaign 49

Connection Cafe

FEBRUARY 24, 2016

It’s not only interesting to see the nature of the conversation, it also helps inform the content strategy while offering powerful opportunities to reply with real time, personalized multi-channel engagement. Timing is everything with communications, especially on social media. Know When To Ramp Up Your Campaign.

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Influence Conversation Campaign Yemen 20

Connection Cafe

SEPTEMBER 29, 2013

Here are this week’s nonprofit highlights: Darian Rodriguez Heyman, Founder of Nonprofit Boot Camp and Co-Founder of Social Media, uses data, experience and a bit of common sense to uncover the most opportune times to share posts on social media. it’s time to go mobile. Drop me a line on Twitter}. You want results?

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Marketing America Social Media Nonprofit 36

Connection Cafe

NOVEMBER 20, 2014

It is a perfect example of the term “viral” when used on the internet. Here are some of the stats: Youtube: IBC Videos Watched 1 BILLION+ times = one of the biggest video phenomenon in the history of the Internet. Twitter: By August 29, the IBC had 4.5 million Twitter mentions. It was an awareness campaign.

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Stats Wikipedia Awareness Associations 38

Connection Cafe

JUNE 9, 2011

With an audience of over ten million Twitter followers – more than any other twitting being on Earth (and two million more than our President) Lady Gaga can evangelize to a massive crowd. The time investment. It takes considerable time to find, recruit, and motivate a celebrity to serve with your organization.

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Celebrate Philanthropy Homeless Headline 48

Connection Cafe

OCTOBER 14, 2013

Prepare fundraisers to notify their networks ahead of time that they will be raising money for your organization on this specific day. Set up a #GivingTuesday fundraiser resource page with fundraising tips and sample content to post to their Facebook and Twitter pages throughout the day of the campaign.

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Turkey Social Media Comparison Raise 39

Connection Cafe

NOVEMBER 1, 2013

We had a fun time discussing this topic, so here goes let me know your thoughts. I posed this question to the twitter-verse and here are some of the responses I received: patience, commitment, passion, ability to listen and ability to ask without apologizing. It’s time we start separating these activities.

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Marketing Fundraising Offline America 40

Connection Cafe

APRIL 29, 2011

In the example below, you can see visits by week for the past year, compared to the same time period in the prior year. If a person comes to your site 4 times in the time period you’re looking at, they will add 4 visits to your count. time on site – This tends to trend closely with pages/visit.

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Analytics Google Metrics Rate 54

Connection Cafe

OCTOBER 4, 2011

account and start using Timely Bitly and awe.sm They are both invaluable in and of themselves, but combined with Timely, they are spectacular. When you find something interesting online that you would otherwise tweet immediately or schedule within a tweet scheduler, schedule it instead within Timely. Get yourself a bitly or awe.sm

Marketing 33

Marketing Tips Online Calendar 33

Connection Cafe

JUNE 2, 2010

Many businesses have seen a marketing angle for these mobile geosocial applications; for example, a certain number of "check ins" at a coffee shop could get you a free cup of coffee. These applications have turned into the high tech version of the business card that gets hole punched at the bakery cash register every time you buy a kolache.

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Network San Francisco Work Adopt 50

Connection Cafe

OCTOBER 5, 2011

Find her on Twitter: @npshana. Find him on Twitter: @jcassAHS. Example: Use discounts at the beginning of your event cycle. It’s time for event fundraisers to get on the online badge happy train. Example: On your event website, list the premiums people can earn for reaching different fundraising levels.

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Tools Badge Convio Instruction 32